I’ve been thinking a lot recently about what it means to be creative and how I can as a creative person, organize my thoughts and ideas in a structured way so as to work more efficiently. Having a process is key and typically works for most projects, most of the time. Here’s a few simple steps I take in my creative process:
1 | What’s the goal? Identify the project’s ultimate end goal and message. This is a great place to play with word association
2 | What do you have to work with? Review your project’s limitations and available resources
3 | What’s the mood? Discover what feelings and associations your project should recall. This is where I would start creating a mood board and scoping out competitors
4 | Start sketching ideas - this can be on paper and/or in the computer
5 | Choose the best ideas and present them to peers and clients - the best ideas will be the ones that incorporate steps 1-3. Hopefully during this step, a final direction will be chosen and you can start on finessing.
6 | Finesse the best idea - depending on your project’s end media (print, digital, etc.) you’ll want to optimize the project to make the greatest impact
7 | Present your finessed best idea - chances are this will be well received since you’ve already presented the idea, but always be prepared for people to change their mind
8 | Launch the project - then be sure to review feedback from its audience and notice areas where there could be improvements in the future
This process has come together through a lot of failure. In jumping into step 4 too soon, I’ve missed the whole point of the project and have had to start over many times, so for me, laying the foundation and checking in often has been the best way to keep creativity on track.
This Skillshare class on creativity has been really helpful for me in reshaping the way I think and work.